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US Plan

Entering the US market is the strategic inflection point described in our Funding Views. This document outlines the execution strategy.

Market Entry Strategy

Phase 1: Beachhead (Months 1-6)

Establish presence in a single metro area with high concentration of target customers:

  • Location: San Francisco / Bay Area
  • Focus: Build density, not breadth
  • Goal: 50 high-signal customers

Phase 2: Proof Points (Months 6-12)

Demonstrate repeatability:

  • Expand to second market (NYC or LA)
  • Document playbook from Phase 1
  • Hire first US-based team members

Phase 3: Scale (Year 2)

With proven model:

  • Accelerate geographic expansion
  • Build US headquarters
  • Establish enterprise motion

Key Dependencies

Success depends on several factors outlined in our broader Company Plan:

  • Team capability for remote-first scaling
  • Product readiness for enterprise requirements
  • Capital availability per Funding Views

The Market & Competition analysis informs our positioning and timing decisions.